Rare Aspen + Aspen Show Group
Event / Marketing / Retail Design
This project was created in collaboration with ZGMAD Aspen + Santa Monica to promote Rare Aspen—an annual Aspen event that brings together luxury, culture, and curated experiences through high-end retail, art, and community programming.
With the event identity already established, my role was to carry the design system across a wide range of collateral while keeping everything feeling modern, elevated, and cohesive.
Working within a strict grid system helped maintain consistency across formats, but still left room for creative problem-solving through layout, typography, and composition. The final deliverables balanced structure with visual interest, helping the campaign feel both on-brand and fresh year after year.
To check out the brand standards and project details, visit:
https://zgmad.com/aspen-show-group
