Tourism / Marketing Design

New Orleans Tourism Campaign

For this campaign, I pulled from the city’s vibrant culture to create a visual system that feels energetic and in motion. I used bold color and photography to capture movement and personality, while typography brings contrast and structure. The logo was designed to stay flexible across different formats, and extensive research helped ensure the work felt authentic to the city’s atmosphere. The final designs balance clean structure with playfulness — especially through the dynamic color and composition in the posters, paired with the more precise layout of the business card and book.